The shape of the agreement.
Version 1.0 · effective 27 September 2026
1. Who we are, and this agreement
These terms are an agreement between you and EmotiVault Ltd (“we”, “us”), the company that provides EmotiVault. It is registered in England and Wales (company number 17300453), and its registered office is 80 Holloway Head, Birmingham B1 1QP.
The iPhone app. Our iPhone app is published on the App Store by BespokeWorks AI Limited on our behalf. Downloading and using the app is covered by Apple’s standard licence agreement for apps (its “EULA”), which is between you and BespokeWorks AI Limited as the app’s publisher. Your contract for the EmotiVault service itself (your account, Aurelia and Premium) is with EmotiVault Ltd, under these terms.
By creating an EmotiVault account or using the service, you agree to these terms. Our Privacy Policy and cookie & storage policy explain how we handle your information. If you do not agree, please do not use the service.
The iPhone app. Our iPhone app is published on the App Store by BespokeWorks AI Limited on our behalf. Downloading and using the app is covered by Apple’s standard licence agreement for apps (its “EULA”), which is between you and BespokeWorks AI Limited as the app’s publisher. Your contract for the EmotiVault service itself (your account, Aurelia and Premium) is with EmotiVault Ltd, under these terms.
By creating an EmotiVault account or using the service, you agree to these terms. Our Privacy Policy and cookie & storage policy explain how we handle your information. If you do not agree, please do not use the service.
2. What EmotiVault is
EmotiVault is an AI journalling companion that remembers across time. Its features include the Aurelia chat, your personal journal, the patterns view, and the Vault’s sealed time-capsule entries. Aurelia is an AI, not a human, and not a medical or mental-health professional. Aurelia is a supportive companion, not a substitute for therapy.
3. Who can use EmotiVault
EmotiVault is for adults aged 18 and over. By creating an account you confirm you are 18 or older. The service is not designed for or directed at anyone under 18, and we close any account we learn belongs to someone under 18. EmotiVault is offered to people in the United Kingdom.
4. Your account
Your account is for you alone. Keep your sign-in details safe and don’t share them. If you think someone else has got into your account, tell us straight away at support@emotivault.com.
5. Acceptable use
You agree NOT to:
- Use EmotiVault to harass, harm, or impersonate others
- Post hateful, threatening, or illegal content on any shared surface (such as the Ideas board, when it opens)
- Scrape, reverse-engineer, or attempt to extract our data or models
- Bypass rate limits, safety controls, or moderation systems
- Use the service for commercial purposes without our written consent
6. Free and Premium
Free: unlimited journal entries (kept for as long as you keep your account), mood tracking, 15 messages a day with Aurelia, and a 30-day Aurelia memory window. No payment needed.
Premium: £9.99 a month or £79.99 a year (save 33%). Aurelia’s memory reaches your whole history rather than the last 30 days; 150 messages a day with Aurelia (ten times the free allowance); voice diary; all themes. Prices include any VAT. Premium renews automatically at the end of each month or year until you cancel.
Buying Premium. Premium is bought on our website, and payments are handled by our payment provider, Stripe. The iPhone app is free.
The founding month. The first 500 subscribers get their first month of Premium free, with no payment card needed. If you don’t add a card, Premium simply ends when the month is up and you move to Free. You are never charged. If you do add a card, the plan you chose starts when the free month ends and renews each month or year until you cancel. We will email you before the first charge.
Export (text and PDF) is available on every tier, including Free. Your entries are yours to take at any time, and we don’t put that behind a payment.
Price changes. If we change Premium’s price, we will email you at least 30 days before the new price applies to you. It applies from your first payment after that notice. If you don’t want to pay it, you can cancel before then.
Premium: £9.99 a month or £79.99 a year (save 33%). Aurelia’s memory reaches your whole history rather than the last 30 days; 150 messages a day with Aurelia (ten times the free allowance); voice diary; all themes. Prices include any VAT. Premium renews automatically at the end of each month or year until you cancel.
Buying Premium. Premium is bought on our website, and payments are handled by our payment provider, Stripe. The iPhone app is free.
The founding month. The first 500 subscribers get their first month of Premium free, with no payment card needed. If you don’t add a card, Premium simply ends when the month is up and you move to Free. You are never charged. If you do add a card, the plan you chose starts when the free month ends and renews each month or year until you cancel. We will email you before the first charge.
Export (text and PDF) is available on every tier, including Free. Your entries are yours to take at any time, and we don’t put that behind a payment.
Price changes. If we change Premium’s price, we will email you at least 30 days before the new price applies to you. It applies from your first payment after that notice. If you don’t want to pay it, you can cancel before then.
7. Cancelling, and your 14-day right to change your mind
Cancelling at any time. You can cancel from
Your 14-day right to cancel. Because you buy Premium online, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 give you a right to cancel. Ours is simple: cancel within 14 days of your first payment, on either plan, and we refund that payment in full. You don’t need to give a reason. The law would let us keep something for the days you have already used; we don’t. When we refund you, your Premium ends and you move to Free.
The founding month. During the free month there is nothing to refund: if you cancel, it simply ends. If you add a card, your 14 days run from your first payment.
How to cancel. Any of these works: cancel in
Renewals. The 14-day right applies to your first payment. It does not restart each time your plan renews, because a renewal continues the same contract rather than forming a new one. You can still cancel a renewal at any time, and we will always refund a renewal you did not mean to take and have not used.
Nothing here affects your other legal rights, including your rights under the Consumer Rights Act 2015 if the service is faulty, not as described, or not provided with reasonable care and skill.
/billing whenever you like. Cancelling stops the next payment; you keep Premium until the end of the period you have already paid for, and then move to Free. Your entries are never deleted or locked when you move to Free.Your 14-day right to cancel. Because you buy Premium online, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 give you a right to cancel. Ours is simple: cancel within 14 days of your first payment, on either plan, and we refund that payment in full. You don’t need to give a reason. The law would let us keep something for the days you have already used; we don’t. When we refund you, your Premium ends and you move to Free.
The founding month. During the free month there is nothing to refund: if you cancel, it simply ends. If you add a card, your 14 days run from your first payment.
How to cancel. Any of these works: cancel in
/billing (within the 14 days, we treat that as using this right); email support@emotivault.com; or send us the form below. You don’t have to use the form. You only need to tell us before the 14 days are up. We will refund you within 14 days of the day you tell us, to the payment method you used.Renewals. The 14-day right applies to your first payment. It does not restart each time your plan renews, because a renewal continues the same contract rather than forming a new one. You can still cancel a renewal at any time, and we will always refund a renewal you did not mean to take and have not used.
Nothing here affects your other legal rights, including your rights under the Consumer Rights Act 2015 if the service is faulty, not as described, or not provided with reasonable care and skill.
Model cancellation form
(Complete and return this form only if you wish to cancel the contract.)
To: EmotiVault Ltd, 80 Holloway Head, Birmingham B1 1QP. Email: support@emotivault.com
I/We hereby give notice that I/We cancel my/our contract for the supply of the following service: EmotiVault Premium.
Ordered on / received on: [date]
Name: [your name]
Email address of the account: [your email address]
Signature: [only if you send this form on paper]
Date: [date]
(Complete and return this form only if you wish to cancel the contract.)
To: EmotiVault Ltd, 80 Holloway Head, Birmingham B1 1QP. Email: support@emotivault.com
I/We hereby give notice that I/We cancel my/our contract for the supply of the following service: EmotiVault Premium.
Ordered on / received on: [date]
Name: [your name]
Email address of the account: [your email address]
Signature: [only if you send this form on paper]
Date: [date]
8. Your writing, and our service
You own what you write: journal entries, conversations with Aurelia, and anything you post. We don’t claim ownership of what you write, or of Aurelia’s replies to you.
To run EmotiVault, you give us permission (a licence) to store, process and show your content to you and, if you choose to post on the Ideas board, to show that post to other users. That is all the licence covers, and it ends when you delete the content or your account.
We own EmotiVault itself: the software, the design, the EmotiVault and Aurelia names and branding, and Aurelia’s character. You may use EmotiVault for your own personal, non-commercial use.
To run EmotiVault, you give us permission (a licence) to store, process and show your content to you and, if you choose to post on the Ideas board, to show that post to other users. That is all the licence covers, and it ends when you delete the content or your account.
We own EmotiVault itself: the software, the design, the EmotiVault and Aurelia names and branding, and Aurelia’s character. You may use EmotiVault for your own personal, non-commercial use.
9. AI disclaimer + safety
EmotiVault is not a medical service. Aurelia is an AI and may occasionally produce incorrect or unhelpful responses. Nothing it says is medical advice, diagnosis, or treatment.
Every message and journal entry is checked automatically for signs of distress, and if one is flagged we show you where to get help (our privacy policy explains how). But EmotiVault is not an emergency service. Nobody watches your messages as you write them, and we don’t contact anyone about what you write.
If you are in crisis, please call 999 in an emergency, the Samaritans on 116 123 (free, any hour), or text SHOUT to 85258.
Every message and journal entry is checked automatically for signs of distress, and if one is flagged we show you where to get help (our privacy policy explains how). But EmotiVault is not an emergency service. Nobody watches your messages as you write them, and we don’t contact anyone about what you write.
If you are in crisis, please call 999 in an emergency, the Samaritans on 116 123 (free, any hour), or text SHOUT to 85258.
10. The Ideas board
The Ideas board, where you will be able to suggest and upvote ideas for EmotiVault, isn’t open yet. When it opens, it is for adults only, like the rest of EmotiVault, and it runs under our community guidelines:
- Every post is held for review before anyone else sees it.
- Posts are anonymous: they never show your name or username.
- Any user can report a post. Three reports from different people hide it automatically until a person on our team has reviewed it.
- Posts are deleted about 31 days after posting.
- There are no private messages.
11. Ending the agreement
You can delete your account at any time from
We may suspend or close your account if you seriously or repeatedly break these terms. We will tell you why, unless the law or someone’s safety prevents it.
If we ever stop providing EmotiVault, we will email you at least 30 days before, so you have time to export your journal, and we will refund any payment for time you won’t get.
/you. We erase your content from our live systems straight away, and our backups age out within 7 days (never more than 30). Deleting your account also ends any Premium subscription immediately, so you won’t be charged again. If you delete it within 14 days of your first payment, email us and we will still refund that payment in full.We may suspend or close your account if you seriously or repeatedly break these terms. We will tell you why, unless the law or someone’s safety prevents it.
If we ever stop providing EmotiVault, we will email you at least 30 days before, so you have time to export your journal, and we will refund any payment for time you won’t get.
12. Changes to the service and to these terms
We keep improving EmotiVault, so features may change. We don’t promise the service will always be available or free of errors, but we will provide it with reasonable care and skill. If a change would significantly reduce what you pay for, we will email you at least 30 days before. You can cancel before it happens, and we will refund any payment for time you won’t use.
We may update these terms, for example to reflect a change in the law or in how EmotiVault works. If a change materially affects you, we will email you at least 30 days before it takes effect. If you don’t want to accept it, you can cancel and delete your account before then, and if you are partway through a paid period we will refund the part you won’t use. If a change needs your agreement, we will ask for it. We will not treat your continuing to use EmotiVault as agreement.
We may update these terms, for example to reflect a change in the law or in how EmotiVault works. If a change materially affects you, we will email you at least 30 days before it takes effect. If you don’t want to accept it, you can cancel and delete your account before then, and if you are partway through a paid period we will refund the part you won’t use. If a change needs your agreement, we will ask for it. We will not treat your continuing to use EmotiVault as agreement.
13. Our responsibility for loss or damage
We’re responsible for foreseeable loss caused by our breach of these terms or by a failure to use reasonable care and skill. Loss is foreseeable if it is obvious it would happen, or if, when you agreed to these terms, both of us knew it might happen. We are not responsible for loss that isn’t foreseeable.
EmotiVault is for personal use, so we are not responsible for business losses, such as lost profit or lost business opportunity.
If something we supply damages your device or other digital content because we didn’t use reasonable care and skill, we will repair the damage or pay you compensation.
We don’t exclude or limit liability for death or personal injury caused by negligence, for fraud, or for your rights under the Consumer Rights Act 2015.
EmotiVault is for personal use, so we are not responsible for business losses, such as lost profit or lost business opportunity.
If something we supply damages your device or other digital content because we didn’t use reasonable care and skill, we will repair the damage or pay you compensation.
We don’t exclude or limit liability for death or personal injury caused by negligence, for fraud, or for your rights under the Consumer Rights Act 2015.
14. Complaints
If you are unhappy with anything, email support@emotivault.com and tell us what happened. We will reply within one month. If your complaint is about your personal data, you can also complain to the Information Commissioner’s Office; our Privacy Policy explains how.
15. Governing law
These terms are governed by the laws of England and Wales. You can bring legal proceedings about them in the courts of England and Wales. If you live in Scotland you can also bring them in Scotland, and if you live in Northern Ireland, in Northern Ireland.
16. Other important terms
- We may transfer this agreement to another organisation, for example if EmotiVault is sold. We will tell you in writing first, and your rights under these terms won’t be reduced.
- Your account is personal to you, and you can’t transfer it to anyone else.
- Nobody else has any rights under this agreement.
- If a court decides part of these terms can’t be enforced, the rest still applies.
- If we don’t insist on a term straight away, we can still enforce it later.
17. Contact
EmotiVault Ltd, 80 Holloway Head, Birmingham B1 1QP.
Email support@emotivault.com for legal questions and for everything else.
Email support@emotivault.com for legal questions and for everything else.
Changes to this page
- 27 September 2026: version 1.0, the first final version. Adults only (18+). A full refund if you cancel within 14 days of your first payment, on either plan, with a cancellation form. Premium is bought on our website. New or clearer sections on the founding month, price changes, liability, complaints, changes to these terms, and the App Store licence. An earlier draft said monthly plans could not be refunded. That was wrong, and they can.
- Before 27 September 2026: pre-launch drafts, up to version 0.4.